We worked closely together in co-design sessions and sprints, which led us to the initial design of the prototype. Simultaneously, we developed the brand identity and corporate style. And the first version of SleeperCharger? We tested it on-site, right inside the cars of the target audience: people who were charging their vehicles.
The corporate identity is built upon the two aspects of SleeperCharger: sleep and charging. We created a harmonious contrast in colors and shapes, aligned with the slogan 'Charge yourself, Charge your car.' For the sleeping part, we used black as the background color and blue for the accent colors, which emits a sense of calmness. As for the charging part, we mainly utilized white as the background color with green as the accent color. This exudes energy and adds a kick to the corporate identity.