On the First EET kit platform, you can also find all the information for people who are treating or know someone with binge eating disorder or avoidant/restrictive food intake disorder (ARFID), anorexia nervosa, or bulimia nervosa. The website provides first aid and support during the challenging and emotional process of recognizing, acknowledging, diagnosing, and treating an (early-stage) eating disorder.
When dealing with a sensitive topic such as eating disorders, it is crucial for the target audience to feel recognized and at ease on the website and in communication. That is why an color palette with balanced colors was chosen, as colors have an influence on emotions and appetite. The illustrations have been kept abstract to avoid triggering, and the photography by Mafalda Rakoš portrays diverse individuals who have actually experienced an eating disorder. The website and campaign have emerged from an intensive collaboration between content experts, online designers, individuals with lived experience, and media experts.
We created a captivating video that aims to help individuals comprehend the intricate workings of an eating disorder. People find it challenging to express the complexities of this condition. Our video explores the different phases of this condition, offering valuable insights and shedding light on this important topic.