Mathematics and language form the foundation for many other subjects, and with a strong foundation, you can build anything. Some children struggle with language while others find math boring. Each child follows their own developmental path—a learning curve. That's why Muiswerk Educatief is now called Kurve, iinnovative creators of online learning resources. The 'Hollandse' K in the name is a nod to the down-to-earth company culture and the organization's origins.

Which visual identity suits the name "Kurve"? We want to visually represent the personal growth journey of students in a playful manner. While Kurve's products are designed to engage students, the Kurve brand should exude a friendly professionalism towards teachers and school administrators. A metaphor for the foundation in math and language that Kurve builds upon. By subtly animating the illustrations, we imbue them with a playful feel that brings the structure to life and clarifies the message behind the movement.